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Aug 02, 2017 at 05:38

Youtube turned 12 this year on the 14th of February, and this was a far more important event for me and many other Youtubers out there than the much celebrated Valentine’s day. Youtube has taken us by storm since its first appearance; be it uploading videos ,launching campaigns, video marketing, song promotion and much more, it has become a daily part of our social lives and has even come on par with Google and Facebook, by becoming the third most visited site after them.

Nowadays we can find anything and everything on Youtube, which is probably what the creators had in mind in the first place. According to Jawed Karim, he and two of his PayPal colleagues, Chad Hurley and Steve Chen (the creators of the online video behemoth), launched the site after becoming frustrated that they couldn’t find footage of the 2004 Boxing Day tsunami and, errr, Janet Jackson’s “wardrobe malfunction” at the Super Bowl the same year.

So the basic and the simple idea behind its origin being; a site where people come and share information about both important and mundane events of life at the same time……………. this is what makes it even more special for us.

Youtube is a place where ordinary people can become known faces. It is a platform for people to show their skills and talents, and everyone has a chance to express themselves freely, not only that, with enough hard work(and um subscribers) one can also become a Youtube celebrity.

Over time, Youtube has also evolved and improved its facilities ;like bringing in 3D videos and 360′ video watching through the Google cardboard , saving videos offline and many other features. It has become much more user friendly and has become a social site where both private, individuals, and large production companies gather to grow audiences. This is also because the barrier of acquirement of resources and difficulties are very little or non-existent in the case of uploading any videos on it, which greatly increases the participation and involvement of the public.

All in all, it is an amazing social apparatus which helps us in connecting with the world in a much easier and creative way, with little effort and lots of enjoyment.

Rishika Tomar

Student Reporter

February 2017