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While walking back from school, a 16 year old witnessed some tyres on fire, and realized that the fuming smoke could not bode well for the environment. School LIVE in conversation with Anubhav Wadhwa, the mind behind Tyrelessly..
Sep 25, 2018 at 00:00

How did you come up with the idea of Tyrelessly? What’s the inspiration behind this?

The advent of winter in India means Tyres, being a popular choice as a heat source, become a common sight on roads. One day in 2015, while returning back from a class, I saw a dozen tyres piled on the side of the road; 200 metres passed and the same situation, only difference being that this time someone was also burning them.

When I returned home after the incident, I was very inquisitive and searched on the Internet — the environmental impact of burning tyres and the systems in place to avoid this situation — and was only left disappointed. No systems were in place to avoid this, moreover a majority of industries burn tyres in a manner that is hazardous to the environment. I learnt that Pyrolysis is the way forward and a system for collection of tyres is necessary.

Seeing someone set a couple of tyres on fire got me thinking and led me to develop Tyrelessly.

What role does Tyrelessly play in helping the environment?

Putting this idea of recycling and the desire to change the current End-of-Life tyre situation, I started developing Tyrelessly in December 2015 and launched the web platform in January 2016.

In India, about 100 million tyres require recycling annually. That’s about 275,000 Tyres or 675 Shipping Containers or 2500 tonnes Every Day! Less than 5% are recovered, with the remainder subjected to unsafe disposal. India needs to invoke grass root level awareness to promote energy recovery & material recovery from end-of-life tyres.

How has Tyrelessly grown as a start up?


Tyrelessly has had resounding success in mobilising support from all over the country and from international community within 20 days its launch. Tyrelessly has been launched in Delhi NCR initially, with a clear ramp up plan to be available across India (Metro Cities), within next one month.

The goal of Tyrelessly is to inspire smarter choices for a more sustainable future. I believe that individual actions, such as increasing recycling or learning about greener ways to dispose, can add up to a big impact for our planet. However, one cannot do this alone.

To improve our recovery statistics India needs community participation. Tyrelessly aims at partnering with you, municipalities, waste haulers, communities and national brands to help us reach and motivate millions of people to join our movement towards more sustainable living through safe disposal of ‘end of life’ tyres.

How do you balance your academics and Tyrelessly?

I discover happiness in whatever I do. For me, both work and academics are the cornerstones and most important pillars of my life and I LIVE life full time.

Do you have an idol?

I have always idolized Steve Jobs. He has always inspired me to cultivate the culture of excellence in everything that I do. Like Steve Jobs, I am always willing to go the extra mile, to be more and better than he was the day before.

How has your life changed after the success of Tyrelessly?

Suddenly, my world has seemingly expanded. Life moved into the realm of duties, responsibilities and deadlines. I feel more responsible towards the society, environment and everyone around me. It has been a very humbling experience.

Tell us about a moment when you were proud of your initiative, Tyrelessly?

It is again a very humbling story when a junk dealer, who dealt in used tyres, earning a livelihood by selling them cheap to ones who used them.

Environmental Hazards related to End-Of-Life Tyres

  • Discarded stockpiles promote mosquitos development, which are vectors of diseases
  • Stockpiles and solitary tyre fires are hazards; which are not only difficult to extinguish, they contaminate surface and sub-surface water, air and soil
  • Leaching problems occur because of heavy metals and other compounds added to rubber
  • Visual impact on landscape
  • Landfill & Legal disposal of End-of-Life Tyres
  • Whole tyres occupy a large space of the landfill, decreasing landfill life cycle
  • Whole tyres have tendency to migrate to the top of the landfills, breaking protection layers and increasing the instability of the sites
  • Tyres (shredded or whole) are non-biodegradable material
  • Heavy metal leachates contaminate ground water


An interesting read which illustrates life in the most beautiful manner.